The Effects Of Alcohol On The Public Health Responsibility...

A second key Government strategy is the pledge to secure the support of the alcohol industry in tackling irresponsible drinking, by building on the Public Health Responsibility Deal (RD) (Home Office, 2012). The RD was introduced in 2011, just before the Government’s Alcohol Strategy was published, and secured 4 main pledges from the alcohol industry which are as follows: firstly to ensure accurate and informative labeling of alcohol; secondly to deal with the issue of underage alcohol sales; thirdly to advertise and market in a responsible way, and finally to support community endeavors to tackle alcohol related harm (Department of Health, 2011). There are obvious benefits to having a voluntary agreement with the alcohol industry as they are in a position of influence regarding consumer habits, they have a marketing reach exceeding that of the Government and other organisations and they also have the expertise to manufacture products that are safer (2010 to 2015 government policy: Harmful drinking, 2015). However, there is also substantial controversy surrounding this strategy. Moodie et al (2013) raise concerns over whether the industry’s primary objective of profit can ever be reconciled with public health’s aim of reducing consumption and subsequent harm, and Katherine Brown, director of the Institute of Alcohol Studies (IAS) states in her British Medical Journal (BMJ) blog that voluntary agreements with industry represent an inherent conflict of interest (Brown,Show MoreRelatedWhy The Legal Drinking Age Should Be Lowered1582 Words   |  7 Pagesin ancient times, alcohol has been used for many reasons and p urposes. 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